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Using the power of incredible real-life experiences to drive change

CREATING

MEANINGFUL

CHANGE

We are unique with our philosophy and behaviours being ‘actually different’. We invest all our energy helping the people we work with create and own the changes the want and need  to make.

We NEVER tell anyone what to do…who are we to be in that position…rather we use incredible real-life experiences, re-frame, re-package and re-apply the key lessons and tangible takeaways they provide into the contexts of our clients to help them in getting to where  they need to be.

MEET OUR
FOUNDER

WILL FRASER
Managing Director & Founder
Will is an ex professional rugby player for Saracens RFC. Will joined the Saracens Academy in 2005 aged just 14 and was a member of the famed ‘Class of ’08’ alongside the likes of Owen Farrell & Jamie George.

Making his debut in 2012, he was a part of the 5 x Premiership and 2 x European winning team started both finals in the historic 2015/16 European & Premiership Double. After a 10 year playing career unfortunately he was forced to retire from playing in 2017 following a neck injury.

Post his playing career, Will went on to work for the commercial side of the club and founded 100 & First in 2020. A people & culture consultancy transforming organisations by solving the challenge of building resilient, cohesive teams.

Ready to
take the
next step?

Join the ranks of global corporations who have experienced the 100 & First difference. Let's create a bedrock for positive change in your business.
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